Taylor Swift’s Exclusive Eras Tour Book Set for Black Friday Release at Target

Taylor Swift is set to release her first official book, Taylor Swift: The Eras Tour Book, exclusively at Target on November 29. This 256-page collector’s item offers an intimate look at her wildly successful Eras Tour, which has captivated fans around the globe. Priced at $39.99, the book will initially be available only in physical Target stores on Black Friday, with online availability through Target’s website and app starting November 30.

This book is filled with over 500 images, including never-before-seen performance photos from each era, as well as exclusive shots from tour rehearsals. Fans can also look forward to behind-the-scenes glimpses of Taylor’s instruments, costumes, set designs, and designer sketches, plus personal reflections written by Taylor herself, sharing her experience on one of the most transformative tours of her career. Swift shared in her announcement, “Here is the official retrospective of the most wondrous tour of my life, my beloved Eras Tour.”

Published under Taylor Swift Publications, the book is unique in that it doesn’t appear to involve a traditional publisher, and Target has not listed an ISBN, though it has provided a UPC code for the release. Alongside the book, fans can also look forward to an extended version of her album, The Tortured Poets Department: The Anthology, also available exclusively at Target.

While U.S. fans have an exciting exclusive to look forward to, there’s been no official word yet on whether The Eras Tour Book will be licensed for international distribution. As the release date nears, fans worldwide are eagerly awaiting further updates on the possibility of this limited-edition book becoming available in other regions.