6-Week Book Publicity Intensive by Book Publicity School

“It’s essential in today’s jam-packed media universe to advocate for your work; yet the task can feel overwhelming. Book Publicity School allows you to navigate the saturated market with a strategic mindset and practical tools. Leah breaks down the publicity process in six digestible classes that will vastly deepen your resources for book promotion. The class is invaluable and Leah is a true gem.”

—Mitzi Rapkin, host of First Draft: A Dialogue on Writing via LitHub Radio

Over the course of this virtual workshop, you will learn how to:

• Build your author platform: create an effective and engaging author website; use social media strategically

• Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention

• Write a compelling pitch that will get the attention of journalists and producers

• Identify the best outlets for your work and build a contact list

• Tie your book to the news cycle to place op-eds, essays, and other coverage

• Arrange well-attended in-person and virtual events

• Keep the momentum going in the months after publication

Workshop includes:

• A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School

• Small group attention—we keep each cohort small so we can tailor the advice to each student

• A private online group where you can access sample publicity materials (templates, examples, etc.), share ideas and tips with other authors, and find video replays and slides from each session.

A fast-paced, information-packed program drawn from Press Shop PR’s decades on the front lines of book publicity.

This program is perfect for you if… 

• you find the idea of book promotion daunting

• you’re looking for expert guidance at an affordable price

• you want to figure out the right messaging for your book

• you’re struggling with how to use social media for book promotion

• you are looking for ways to reach your potential readers

• you want to supplement your publisher’s publicity efforts

• you are ready to roll up your sleeves to advocate for your writing

• you want to give your book its best shot at success

TUITION: $1350

NEXT SESSION: July 31 – September 4, 2024 | Live workshops on Wednesdays at 12 pm ET

Seats are limited