6-Week Book Publicity Intensive by Book Publicity School 4/16 thru 5/21

This program is perfect for you if: 

• you find the idea of book promotion intimidating
• you’re looking for expert guidance at an affordable price
• you want to figure out the right messaging for your book
• you don’t know how or are looking for more ways to reach your target readers
• you’re struggling with how to use social media for book promotion
• you want to supplement your publisher’s publicity efforts
• you are ready to roll up your sleeves to advocate for your writing
• you want to give your book its best shot at success

Over the course of this virtual workshop, you will learn how to:

• Build your author platform: create an effective and engaging author website; use social media strategically
• Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention
• Write a compelling pitch that will get the attention of journalists and producers
• Identify contacts and build a list of the best outlets for your work
• Place op-eds, essays, and other coverage by tying your book to the news cycle
• Arrange well-attended events, both in-person and virtual
• Keep the momentum going in the months after publication

Workshop includes:

• A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School and Press Shop PR
• Small group attention—we keep each cohort small so we can tailor the advice to each student
• A private online group where you can access templates and examples of publicity materials, share ideas and tips with other authors, and find video replays and slides from each session

Live workshops on Wednesdays at 12 pm ET. Can’t make it to the live sessions? No problem—we share recordings.

TUITION: $1350